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Max Fleischer Founded the Fleischer Studios[1]


Max Fleischer formed his own company, with Koko the Clown as his main stock-in-trade. Betty Boop knocked the country for a loop. Popeye made the democracy spinach-conscious. Fleischer Studios Inc., is almost entirely a family affair now, so far as executives are concerned. Max, of course is the Poo-bah. Dave is the director. Joe is the electrical boss. Lou is, roughly, the music department. And Charlie is the mechanical wizard. At conferences they are all so eloquent that the stenographer who takes down the proceedings stands in awe of the whole tribe. She thinks they ought to be in Congress - except that they always agree in the end. All of which explains that when Max Fleischer proposed that the studio set to work on Gulliver Travels, a project that would involve an outlay of money in seven figures, a staff of 400 artists working at full speed and an army of co-workers, the brothers pondered for only a split second, and then burst out in chorus with a quadruple. "Ahoy! Captain Gulliver!" and were off on a venture no less daring than that of the fearless Gulliver himself.


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